5:3 – Managerial and Commercial Applications

Volume 5, Number 3 (2012):

Managerial and Commercial Applications

Managerial and Commercial Applications Cover The editorial team for this issue includes:

Shu Schiller, Wright State University, USA
Brian Mennecke, Iowa State University, USA
Fiona Fui-Hoon Nah, Missouri University of Science and Technology, USA

This special issue on “managerial and commercial applications” of virtual worlds aims to highlight research that makes a significant and novel contribution in theory and practice about virtual worlds in the business domain. Through the business lens, virtual worlds are often perceived to be promising yet risky and exciting yet formidable for the use and management of individual and collaborative work.

Original Call: CFP: Managerial and Commercial Applications

Managing Editor Corner

From Orlando to Milan: Virtual Worlds Business Disillusionment
Yesha Y. Sivan

Research Papers

Time for a Post-Mortem?: Business Professionals’ Perspectives on the Disillusionment of Virtual Worlds
Patrick J. Bateman, Jacqueline C. Pike, Nicholas Berente, Sean Hansen


Training Evaluation in Virtual Worlds: Development of a Model
Richard N. Landers, Rachel C. Callan


Avatar Identification on a 3D Commercial Website: Gender Issues
Ingrid Poncin, Marion Garnier

Assembled (Rush to Press Papers)

Does Loving an Avatar Threaten Real Life Marriage?
Richard A Kolotkin, Maggie M Williams, Casey Lloyd, Earnest W Hallford


The Cowl Makes the Monk: How Avatar Appearance and Role Labels Affect Cognition in Virtual Worlds
Jorge Peña, Matthew S McGlone, Joseph Sanchez

“Think Pieces”

A Cross-Case Analysis of Possible Facial Emotion Extraction Methods that Could Be Used in Second Life – Pre Experimental Work
Shahnaz Kamberi