Augmented Reality ala 3D3C

Augmented Reality ala 3D3C (Google+  Hangout remote meeting)

there’s more to it than Google Glass

Tue, Sep 4, 7:00 PM – 8:00 PM GMT+03:00
Google+ Hangout

Join us on Google+Hangout

In future, the real world is set to combine with the virtual.

+Google Glass got a lot of hype recently. Did you know that BMW has their own glasses too? Have you heard of the i-Cocoon? A device that allows you to be part of an intuitive and holistic experience where your interface is YOU.

Prof. +Yesha Sivan is the Managing editor of the Journal of Virtual Worlds research and Head of the Management Information System Program at the Tel Aviv Academic College. He is also the man behind the 3D3C theory that talks about the 3 critical component s to the 3D reality: community, creativity and commerce.

Join Prof. Yesha and +Yifat Cohen and discover the latest devices and ideas in augmented reality today, and more importantly – let’s discuss how we can make money out of them.

We’ll Cover

– The critical components of Augmented Reality today.
– The broad settings of 3D3C (Community, Creation and Commence)
– The future business models.
– Business opportunities in this field.

Join us on Google+Hangout


See the recording on Youtube.


More Information about Prof. Sivan

Prof. Yesha Sivan is the head of the Management Information Systems (MIS) Program ( at the School of Management and Economy at the Tel-Aviv-Yaffo academic college ( He is also the founder of Metaverse Labs (MVL) – a leading think tank focusing on connecting virtual and real worlds. Sivan’s professional experience includes developing and deploying innovative solutions for corporate, hi-tech, government, and defense environments (see for example: the Harvard 9-Keys for Knowledge Infrastructure). He published numerous papers in the areas of Strategy and IT, knowledge, 3D3C virtual worlds, and standards. Sivan received his doctorate from Harvard University. His avatar is Dera Kit, and his blog is He has taught EMBA, MBA, engineering and design in the areas of strategic value of IT, the emergence of virtual worlds, and software development in virtual worlds.

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 We connect with relevant virtual worlds’ events to advance the agenda of high-level research. If you would like to cooperate with JVWR regarding an event, please contact [email protected].

We invite you to join us also at our ARatICIS2012 event (December 16, 2012)