Augmented Reality in Information Systems: Setting a Research Agenda at ICIS2012 (ARatICIS2012)

December 16, 2012 08:30AM-12:00PM

JVWR special event at the International Conference on Information Systems (ICIS2012) in Orlando Florida, USA.

Published: November 12, 2011
Last updated: December 24, 2012

Full Program

The International Conference on Information Systems (ICIS) is the major annual international meeting of the Association for Information Systems (AIS), which has over 4,000 members representing universities in over 95 countries worldwide. It is the most prestigious gathering of academics and practitioners in the Information Systems IS discipline and provides a forum for networking and sharing of the latest ideas and highest caliber scientific work among the IS professions. Each year, over 1,000 IS academic professions from around the world participate in the conference program, which includes about 60 sessions and 180 presentations, in addition to keynotes, CIO panels, and research panels.

The Journal of Virtual Worlds Research (, following a successful workshop in Shanghai at ICIS 2011, will host a special face-2-face workshop on Augmented Reality.

Background About AR

Augmented Reality (see for example is one of the “hottest” topics in IT/IS. The rise of high-end mobile cameras, GPS, and devices with on-cloud computation allow for many new opportunities. Theoretical research in the field (see for example is now being further developed into applications.

Confirmed Speakers

Yesha Sivan, Jon Preston, Jeff Chastine, Dov Teeni, Arijit Sengupta, Shu Schiller, Lester Leavitt, Anna-Kaisa Sjölund


08:30–09:00 — Breakfast & Welcome
09:00–09:30 — Status of AR Today (followed by the “SIGHT” Movie.)

Prof. Yesha Sivan, JVWR Managing Editor, Tel Aviv-Yafo Academic College, Israel. A review of the current state of the field, and its potential impact.

009:30–10:00 — Combining Virtual and Physical Worlds

Jon Preston, Associate Professor,  Computer Game Design and Development, Southern Polytechnic State University, GA , USA, and Jeff Chastine, Associate Professor, School of Computing and Software Eng., Southern Polytechnic State University, GA, USA Present a new breed of AR computing services and applications to explore collaborative, location-aware augmented reality. Such a system could be visually based, but could also be passive and be working within a user’s pocket while they go about their daily activities. We foresee applications of gamification and encouraging positive behaviors such as attending meetings, courses for students, and visiting stores from a marketing perspective based upon this system. Our approach is novel in that it explicitly asks what is possible via non-visual augmented reality and how far this passive computing system can be expanded with virtual interactions. We will demo this fully-functional system at the workshop and seek partners in expanding this research.

10:00–11:00 Submitted Presentations

Arijit Sengupta, Professor of Information Systems and Supply Chain Management, Faculty of Information Systems and Operations, Raj Soin College of Business, Wright State University, OH, USA;  and Shu Schiller, Associate Professor, Faculty of Information Systems and Operations, Raj Soin College of Business, Wright State University, OH, USA.

The aim of this research is to create an augmented reality architecture and application, the Virtual Assistant, to link the real world and the virtual equivalent using mobile technology.  The presentation will cover the model, its underlying architecture, applicability and extensibility in current AR research, and provide a working demonstration of the developed application that implements this concept.

Lester Leavitt, Graduate Assistant, School of Public Administration, Florida Atlantic University.
This presentation outlines an augmented reality socio-technical governing institution that has been designed singularly for marginalized minority groups and global solidarity movements such as those witnessed in 2011. Beyond providing a simple virtual office environment or legislature, the ICT and database algorithms described in this presentation outline how the creation of a global, crowd-sourced, multimedia “institutional memory” that supports progressive “collectivethought” policy-making will serve to incubate comprehensive, community-sized, virtual collectives from which entire web-based economies might emerge, complete with brick-and-mortar extensions.

Anna-Kaisa Sjölund, Doctoral Student, researcher at Digital Culture, University of Turku, Finland
This presentation is about creating AR–tools and describing how to use them in immersive way. Paramedic students and teachers from Turku University of applied sciences will have a course in Second Life to test AR–tools in two-way, to and from virtual world.

11:00–11:30 AR in IS

Dov Teeni, Professor of Information Systems in the faculty of Management at Tel-Aviv University, Israel

11:30–12:00 Review and Discussion

How to Register

Please register soon, space is limited.

You can register to this event in three ways (a) as part of your ICIS registration or (b) just for the workshop (c) fax based registration.

(a) The registration for ICIS 2012 including the AR workshop (you will see it in the list on ancillary events) is now open at Choose the first option. You must use your AIS member information to log in and register.

(b) You can attend just the AR workshop: register here and choose the second option.

(c)  If you need fax based registration go here: and choose the third option (this is NOT recommended).

We look forward to seeing you in Orlando!


Yesha Sivan
Professor and Head of the Management Information System Program
Tel Aviv Academic College
Managing Editor, The Journal of Virtual Worlds Research

Shu Schiller
Associate Professor
Department of Information Systems & Operations Management
Raj Soin College of Business
Wright State University

Fiona Fui-Hoon Nah
Professor of Business & Information Technology
Department of Business & Information Technology
Missouri University of Science and Technology

Event pictures